TD AMERITRADE Brokerage History

Where we've been. Where we're going.

A summary of the rich brokerage history of TD AMERITRADE from 1975 to when Ameritrade and TD Waterhouse became TD AMERITRADE.

2007
TD AMERITRADE launches StrategyDesk™ — a powerful trading tool helps create, test and execute trading strategies.

2006
Ameritrade becomes TD AMERITRADE.

TD AMERITRADE unveils Market Motion Detector.

2004
Ameritrade introduces a newly redesigned Web site, featuring flexible trading solutions like SnapTicket™ and Trade Triggers™.

2003
Ameritrade launches QuoteScope™, a patent-pending trading tool that provides a circular view of liquidity.

2002
Ameritrade Apex™ — an elite program for active traders debuts.

2000
Ameritrade introduces Express Account Opening, forging the path for the paperless opening of accounts.

1999
Ameritrade offers extended-hours trading.

Ameritrade Holding launches the Ameritrade Online Investor Index™, one of the first daily measurements of the behavior of online investors.

1998
Ameritrade introduces Darwin: Survival of the Fittest™, one of the first interactive, CD-ROM-based options trading simulators.

Ameritrade is one of the first brokerages to offer complex options order entry on the Internet.

Ameritrade introduces electronic trade confirmations by e-mail.

1997
Ameritrade Holding launches Ameritrade, Inc., incorporating the most popular features of Aufhauser, Ceres, and eBroker in one firm.

1996
Ameritrade Holding launches eBroker®, an Internet-only broker and division of All American Brokers, Inc.

1995
Our parent company (then named Ameritrade Holding Corporation) acquires K. Aufhauser & Co., Inc.

1994
K. Aufhauser & Co., Inc. is the first brokerage firm to offer Internet trading via its WealthWEB®. Ceres Securities, Inc. is formed.

1988
Touch-tone phone trading is introduced at Accutrade.

1983
TD AMERITRADE Clearing, Inc. is established. Currently, TD AMERITRADE, Inc. is an introducing broker and uses TD AMERITRADE Clearing, Inc. as a clearing broker.

1975
Thanks to the deregulation of the brokerage industry, negotiated commissions become available to individual investors. First Omaha Securities, Inc. opens its door as a discount brokerage firm (later named First National Brokerage Services, Inc. and then Accutrade, Inc. Currently, Accutrade is a division of TD AMERITRADE, Inc.)